Analytics & Insights

It's how we drive lottery performance

With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.


Viewing 6 of 39 results


Instant Game Sales Decline Explained

May 17, 2022

Experiencing a decline in instant game sales versus fiscal year 2021? Fear not. We’ve shared some insights on why this may be occurring and provide some assurance that it isn’t quite as dire as it may seem.

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Gas Prices and Lottery Games

May 03, 2022

Does the price of gas affect the purchase of lottery products? It’s a question our industry has wrestled with for years but the recent spike in fuel costs has provided a unique opportunity to examine the question more closely.

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pdf, 1284 KB


Loyalty & Rewards

April 19, 2022

Loyalty and rewards programs are an important part of our industry and for good reason: not only do they provide an additional touch point for lotteries to engage their players, but these programs are often a player’s first exposure to a lottery’s broader digital portfolio.

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pdf, 2083 KB


New Lottery Players

April 05, 2022

An incredible number of people started playing the lottery in 2021, a phenomenon we covered in our June 2021 issue of Data in Motion. Entertainment options were limited due to the pandemic which led many lapsed and non-players to give lottery games a try.

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pdf, 2052 KB


2021 Instant Game Performance

March 08, 2022

Our January 25th edition of Data in Motion provided an overview of how the instant game and draw products performed in calendar year 2021. In this issue of Data in Motion, we take a closer look at how the instant game performed in CY2021 compared to CY2020.

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pdf, 856 KB


PlayNow Fast Play Games

February 22, 2022

In this issue of Data in Motion, we provide an overview of the incredible growth that the PlayNow™ category – often referred to as Fast Play games – has experienced. We review sales trends and highlight upcoming innovations for this exciting product line.

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pdf, 1104 KB

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