Analytics & Insights

It's how we drive lottery performance

With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.


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2022 Holiday Season Sales

December 14, 2022

The holiday season is in full swing with the National Retail Federation expecting holiday sales to reach a record-breaking USD $960 billion – an 8% increase over last season. In this issue of Data in Motion, we take a closer look at holiday retail, online shopping and the lottery category at this time of the year.

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The Effects of a Large Jackpot

November 16, 2022

Last week saw the largest jackpot in lottery history at $2.04 billion. The excitement of the prize elevated lottery interest and propelled sales across the board. In all, the increased jackpot saw customers buy lottery tickets for the first time due to the jackpot, which allows opportunities to engage with new players with other products and cross promotions.

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pdf, 2573 KB


Digital Product Growth

November 02, 2022

The lottery industry has seen growth in digital products over the past few years with 12 jurisdictions now offering digital versions of traditional lottery games, with eight of those offering digital scratch or eInstant games. In this issue of Data in Motion, we take a closer look at eInstant games, who is playing them and their various awareness level.

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pdf, 1878 KB


World Lottery Summit

October 19, 2022

In honor of the World Lottery Summit, SG's Analytics & Insights team took a look at instant game sales curves over the past five years in a variety of countries, starting with the U.S. We reveal some similarities and differences due to the impact of COVID-19 at the height of the global pandemic and in the months that followed.

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pdf, 1482 KB


Lottery Price Points - Extended Play

October 05, 2022

The average selling price for instant scratch games has been steadily increasing as players continue to realize the value of higher price point games, with a surprising number of new players choosing high price point games as their entry point to lottery play. In this issue of Data in Motion, we continue the discussion of higher price point games, with a focus on the Extended Play category (i.e. Bingo and Crossword).

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pdf, 974 KB


Responsible Gaming Education Month

September 21, 2022

September is Responsible Gaming Education Month and we surveyed U.S. consumers on how the lottery industry can facilitate Healthy Play. With questions from multiple responsible gaming entities, we dispel some common myths and profile the best way for lotteries to communicate odds of winning, important messages and information about lottery games.

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pdf, 788 KB

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